Let’s not beat around the bush, local SEO is hard. If you represent a business in a large city and you’re aiming for a top 3 maps business listing (the Snack Pack), then it’s even harder. You can spend many stressful hours tailoring every little aspect of your site, trying to achieve this and lose sanity along the way wondering where you’ve gone wrong.
Also via Joel Wolfgang at Wolfgang.Marketing/blog/
I work with local and small businesses every day. And they all have the same problem, how to show up in search results when the searcher is local to their business. Now, you might be asking what is the difference between local SEO and SEO in general. The short answer is nothing.
Why you need a practical SEO guide? Optimizing content for search engines is big business. Being able to identify the correct keywords relevant to your business, create content which can rank well for those keywords, and then optimizing the content to take the top spots for those keywords can make or break an online business.
Google My Business is a foundational pillar of local SEO. Over the course of the past several months Google has quietly made a number of changes – some unannounced – that affect business listings, Google Maps, the Local Pack and the GMB dashboard.
Have you noticed that a lot of local pack results don’t seem to make sense these days? Almost every time I search Google for a local search term, the pack results leave me wondering, “Why are these businesses ranking?”