Content strategy is an essential part of SEO – after all, content and links are among the top three ranking factors in search. However, you can’t simply create content for content’s sake and expect to achieve any results. Millions of blog posts are published each day, so you need to create content that stands out and earns worthwhile links.
Why you need a practical SEO guide? Optimizing content for search engines is big business. Being able to identify the correct keywords relevant to your business, create content which can rank well for those keywords, and then optimizing the content to take the top spots for those keywords can make or break an online business.
If you spend a bit of time in the web design industry, you’ll undoubtedly run into someone who just doesn’t understand the value in what you do. What’s amazing is that, even in this high-tech world in which we live, there are still those who think that anyone can do our jobs.