My NotebookA blog looking at just some of what I'm reading, learning, discovering, and thinking about each day
Ann Smarty / / Are you struggling to come up with Instagram content ideas? Wondering how to turn brand mentions into content for Instagram? In this article, you’ll learn how to develop a customer-centered user-generated Instagram content strategy. Consumers find user-generated content (UGC) more trustworthy than branded advertising by a wide margin.
Even though link building has been a trade for more than a decade, it’s clear that there is still an enormous amount of confusion around it. Every so often, there is a large kerfuffle. Some of these controversies and arguments arise simply from a necessity to fill a content void, but some of them arise from genuine concern and confusion: “Don’t ask for links!”
Sprout Digital as a company spends a lot of time thinking about search engine optimization, or SEO. With over 1 billion blogs on the web it can be a little overwhelming when it comes to searching for information to help give your site a traffic boost.
We’ve talked about building a community from the ground up. But where do you go once that task is complete? You have dozens to hundreds (if not thousands) of people who love you. Each of whom now wants their moment of attention from you and your brand.
Website migration is a complex and challenging process, and definitely not something you want to go into without a clear plan. To help you out, we’ve created the Website Migration Checklist, which can be used both as a guide and an interactive bluepr…
Focused on new link acquisition for your clients or company? Link building is always a slog, but Rand has a PR-focused tip that makes it much easier to find people and publications that’ll cover and amplify you. Check it out in this week’s edition of Whiteboard Friday!