My NotebookA blog looking at just some of what I'm reading, learning, discovering, and thinking about each day
At Moz, we know the value of premium SEO tools – we’ve built new tools for 10+ years. Paid tools are hugely valuable in SEO when you need advanced features, increased limits, stored data, or online support. But for 70 percent of other tasks, a free tool often does the trick.
Custom Search is a great feature in SEO PowerSuite’s WebSite Auditor that can power your technical SEO activities saving you tons of time on many tasks that used to take hours. To help you make the most of Custom Search, I’ve put together some handy examples on how we use it at SEO PowerSuite – and how you can use it, too, for SEO, content marketing, and way beyond.
Web design is a tricky subject. People have different opinions about what constitutes good web design and what doesn’t. Some people think your site needs to be super sleek with an up-to-date, modern design in order to get attention.
Content marketing is a lot of work. The days of writing an impressive blog article, hitting publish, and watching your page views skyrocket no longer exist. You could write the best article to ever grace the internet and still get less than 100 views. Queue content marketing tools.
Focused on new link acquisition for your clients or company? Link building is always a slog, but Rand has a PR-focused tip that makes it much easier to find people and publications that’ll cover and amplify you. Check it out in this week’s edition of Whiteboard Friday!
To be successful in today’s extremely complex and unsteady business world, entrepreneurs must do all that they can to simplify. Checklists make every aspect of life easier. So, an executive checklist is in order. Here are ten quotes from The Executive Checklist: A Guide for Setting Direction and Managing Change, my most recent book on the subject.