An interesting confluence of events tonight took me on a few trips where I discovered a great video on Value Based Pricing vs. Cost Based Pricing…

It turns out  this guy Chris Do who gives the lecture is also a principal with The Futur: Revolutionizing Business Education for Creative Professionals a great website that happens to have this great list of books on it..

Essential Reading For Creative Professionals Booklist – The Futur

Here’s out list of the top books you must read if you’re an aspiring or practicing creative professional. The best books on business, design and creativity as curated by Futur founder Chris Do.


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