What is a strategic plan? It’s a step-by-step guide, created by a business or organization, to map out how it will reach goals, and set a foundation so the entire company knows what will happen and what is expected of them. Essentially, it provides a “recipe” or of how to achieve a stated vision, for the chosen target market, and how a company serves customers consistently, effectively and profitably every single time.

• Business Plan Development

I can provide experienced help with strategic business plan development for businesses ranging from start-ups to ones that have been in business for years. Regardless of what kind of business plan you need a plan can be invaluable because:

• It helps keep you focused on what you’ve defined as your core business.
• It can bee seen as a recipe for what you want to “cook up”, the “blueprint” of the company you want to build or remodel.
• It helps you set goals, targets, and benchmarks that you and your personnel can then work towards fulfilling.
• It defines the financial budgets for the categories of your fixed overhead expenses.

The questions you need to answer in order to write out a plan are the key ones that

• Is there a market for your product or service?
• How large is the market?
• What percentage of the market can you reach?
• How can you reach the market?
• At what price can you attract customers?
• What will be the cost of attracting customers?
• How long before a profit is made?