A fractional CMO serves as a part-time Chief Marketing Officer, overseeing marketing strategies and supervising the marketing department’s operations. These professionals collaborate with businesses that require CMO expertise but don’t require a full-time commitment to the role.

Council Post: The Art Of Using A Fractional CMO

I have been in this industry for more than 25 years, and here are my takes on when a company might consider hiring a fractional CMO or a fractional CMO service.

If you think you could use a Fractional CMO…


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