Custom Responsive Web Design & Development

I develop responsive web designs that auto-adjust to any screen size, any device.

Custom Responsive Web Design & Development

I develop responsive web designs that auto-adjust to any screen size, any device.

Good Web Design & Development Is The Creation Of A Website & Web Strategy That Solves A Communication Problem.

The Problem Starting Out…

Many if not most small businessees when they start out onto the web have no real solid understanding about what makes a good effective website. They often see a website as just a modern day Yellow Pages Ad or online company brochure and never see the incredible potential a website holds for delivering a customized marketing message to the people who want and need what you company can do for them.

A Good Effective Website Is Not Just…

  • It’s not just graphic design although understanding and applying good graphic design principles is a part of it.
  • It’s not just copywriting although understanding and applying good copywriting is a part of it.
  • It’s not just computer coding although understanding and applying good computer coding is a part of it.
  • It is putting together the whole thing.

A well-performing website that converts visitors in leads possesses a layout that flows, ensures convenient access to information, and establishes a distinct path for conversions that users can readily follow to achieve the ultimate conversion goal. The best performing websites share these common qualities:

  • Attractive Design
  • A Clear Concept And Value Proposition
  • Noticeable Calls-To-Action (CTAs)

Something I learned back in college when I was studying to be a theatrical set and lighting designer was that it didn’t matter if you designed an artistic masterpiece, the most spectacular beautiful sensational set and lighting design ever. What mattered and what really made any design successful was was it the right, the best, design for delivering the plays message to the audience. The same thinking is applicable to web design.

First Things First: It’s Absolutely Essential Today for a Website to be Mobile-Friendly

Mobile friendly vs. Mobile un-friendly iOS smartphone deviceAccording to Google: “If you haven’t made your website mobile-friendly, you should. The majority of users coming to your site are likely to be using a mobile device. If you don’t know if your website is mobile-friendly, take the Mobile Friendly Test now!” And if you are wondering if responsive web design is really essential read what Google has to say about it: Mobile Friendly Websites  |  Google Developers .

With 94% of people in the US with smartphones searching for local information on their phones  this is more important than ever. If you can’t be found (Google penalizes sites that aren’t mobile friendly) people will wonder if your business really exists and is serious about doing business.

Content Development

My philosophy regarding Content Developement has roots in two excellent books:

    —They Ask You Answer

    They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital ConsumerAt the core of They Ask, You Answer is a simple idea: educated prospects become happier, better customers.

    If your prospects are asking questions, you must answer them — openly and honestly — on your website. 

    The book/audiobook teaches the reader:

    • How to build trust with buyers through content and video.
    • How to turn your web presence into a magnet for qualified buyers.
    • What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles.
    • Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing.
    • How to achieve buy-in at your company and truly embrace a culture of content and video.
    • How to transform your current customer base into loyal brand advocates for your company.

    —Building a StoryBrand

    Building a StoryBrand: Clarify Your Message So Customers Will ListenBuilding a StoryBrand advocates for a storytelling framework in business messaging. It encourages businesses to position themselves as the guide, customers as the heroes, and provides a seven-step process to clarify their messaging for better engagement and success.

    Donald Miller’s StoryBrand framework is a storytelling and marketing strategy that helps businesses clarify their messaging and engage with their customers effectively. The framework consists of seven key points that guide businesses in creating a clear and compelling brand narrative. Your story has seven points and they are:

    • A Character (your customer)
    • Has a Problem (they need to solve)
    • And Meets a Guide (your business)
    • Who Gives Them a Plan (your solutions)
    • And Calls Them to Action (to start the buying process)
    • That Ends in Success
    • And Helps Them Avoid Failure (what would happen if they don’t buy)

    Your Content Matters!

    Your content is still the most important vital element. There is a lot of talk and scuttlebut about how important social media like Facebook and Instagram is but it is not as important as we are lead to believe.

    Spencer Powell of Builder Funnel recently said in a video: “Social Media is overhyped.” and he was basing what he was saying on statistics his company has compiled from his client’s reports.

    This is also the talk that’s going on in the SEO trade too but I guess you are going to say their observations are tainted because they have an interest in providing SEO services.

    From Spencer Powell’s video “How to Drive Remodeling Leads Using Social Media”:

    “…Google typically dominates for driving the most leads and the most quality leads typically a higher conversion from traffic to lead is Google organic search but I wanted to dig into the data so I went and I found data.


    We have a client in Georgia and over a four year span they had 21 of their leads out of 2300 almost 2 400 leads were from social media. So that’s 0.88 of their leads.


    We have two clients in Oregon that I pulled one over a three and a half year span. So they had 14 out of 1044 leads were from social media. That’s 1.35 percent. This one was the outlier in the data but I wanted to include it it was 7.36 percent of their leads so 40 leads out of 543 were from social media. So that one was a little bit higher.


    We have a New Jersey client, they were at two and a half percent that was over a three year span so 95 leads out of 3 700. Pennsylvania 1.77 percent over seven years. They had 15 leads out of 847. Toronto we had 1.23 percent. That was over a one and a half year time span and then Indiana. It was just under four percent so 3.8 percent over three and a half years so that was 33 leads out of 866. So below five percent for sure probably closer to one to two percent.

    Social meda has its place but it is the CONTENT on your website that brings in leads and can convert them into clients. Use social meda to humanize the company. 

    My Website Design Services Are Tailored For the Needs of Small Local Businesses

    I have a passion for helping other small businesses succeed. Small local businesses play a vital and consequential part in our local communities and the fabric of our nation as a whole. Many marketing companies won’t give the attention to small businesses with regard to web design, SEO, and marketing because they are too busy trying the land that next contract with the big national company.

    What Kind Of Specialty Services Do I Offer?

    I approach web design & development projects like a general contractor. I have the skills and expertise to design and build all the elements for a good solid well preforming website inhouse but if the scale of your projects or an accelerated timeline comes into play I may have to call on other experts I know and work with as subcontractors to handle different elements of the project’s production just like I did in my years working in the theatre or building & remodeling custom homes.

    (be sure you take the time to view some of the sites on The Small Business Systems Co.—Web Design Portfolio).

    Whether you need a dynamic, database-driven web site, a fully-functioning e-commerce web site, or a simple brochure-ware web site, I have a unique mix of experience and the creative talent, technical expertise, and resources I can call on to accommodate your company’s web development needs.

    • The M.A,G.I.C. — Multimedia • Animation • Graphics • Illustration • Copyrighting — The core essentials of a good website. Our web design team has in-depth experience applying graphic design principles to produce creative, innovative and professional web sites.
    • Web Site Maintenance—Web site design, implementation and maintenance

    All of my web sites are developed using industry-standard tools and are validated and tested for browser compatibility, usability and accessibility.

    While I do offer a set of web site packages for starters a “One size fits all” does not necessarily apply in the grand scheme of things. Website solutions are as diverse as the client markets they serve and each one must be carefully measured, thoughtfully planned and custom-built for maximum effectiveness. It must reflect the proper personality, passion and purpose of the company and it must provide an authentic, appropriate and appealing answer for you and your audience.

    Schedule a Zoom Meeting Discovery Call with Jerrald Hayes of The Small Business System Company

    More Info...

    I am in kidney dialysis treatment MWF until around noon but otherwise I am generally at my desk between the hours of 8am to 5:30pm EST (unless I am outside playing with my dog) and sometimes when I feel like I'm on a role into the evening too so if you would like to give me a phone call and talk to me about your project ideas please do and feel free to leave a message.

    Address: 138 Waterville Road, Avon, CT 06001

    Click To Call: 1-860-470-7686

    General Business Hours: 8:00am – 5:30pm M-F, 9:00am – 4:00pm S-S on occasion.

    At My Desk Hours

    11:30 AM — 5PM Mon-Friday 

    9:00 AM — 5PM Saturday

    Jerrald Hayes

    The Small Business Systems Co.
    (Google Map Directions)
    138 Waterville Road
    Avon, Ct 06001

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